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Ask the Expert: Gini Dietrich on Managing Your Brand’s Reputation

Gini Dietrich is CEO of Arment Dietrich, Inc., a company specializing in emerging and social media, special events, internal and employee communication, crisis communication, and online marketing....

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Create a Smarter B2B Content Marketing Strategy in 2016 with These 7 Expert...

How will you achieve your content marketing goals in 2016? In a highly competitive, information-saturated environment, succeeding in the years ahead will require a foundational strategy that enables...

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You Can Stake Your Career on these Five Marketing Ground Rules

Don’t you love it (not!) when you find yourself in a project kickoff meeting, and you realize that the whole thing has been shoddily conceived from the outset? At those times, you may be faced with a...

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Introducing the LinkedIn Advertising Starter Kit [eBook]

Regardless of industry, all marketers share the same mission: Reach the right audience with the right message at the right time, making the most of a limited budget. If your organization struggles to...

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5 Brilliant B2B Marketing Campaigns that Rocked 2015

B2B marketing has come a long way since the days of bland whitepapers and personality-free reports. Marketers have finally realized that “professional” doesn’t have to mean “dull.” We’re starting to...

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Five Non-Fluffy Ways to Measure Your Content Marketing Efforts

Quiz time: What do you do when your boss schedules a content marketing face-to-face with the executive team? A. Quickly schedule an offsite you absolutely must attend. B. Gather your confidants at...

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The Sophisticated Marketer’s Podcast: B2B Marketing and Sales Trends with...

Tango & Cash. Starsky & Hutch. 80’s-era Axl and Slash. Sales and Marketing should be best buddies, teaming up to bring awesomeness into the world. Unfortunately, a lot of the time they’re more...

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Marketing Book Worth a Look: Driving Demand by Carlos Hidalgo

Buyer behavior continues to evolve, and many organizations are struggling to adapt. The bigger the company, the harder it can be to make the fundamental changes the new marketing landscape requires....

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Astonishing Tales of Content Marketing: Blendtec

Editor’s Note: In the Astonishing Tales of Content Marketing series, we reflect back on the marketing pioneers who paved the way for modern content marketing. In the first installment, we went back to...

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Turkey Slicing 2.0: A Content Marketing Thanksgiving Tradition

If you’re like me, your favorite part of Thanksgiving dinner is the leftovers. From sandwiches to casserole to tacos, you can make a single turkey dinner go a long way. It just takes some creative...

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